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Live Text is amazing. Can already see it used for a nice ARG social campaign:

imagine leaving Easter eggs in photos for people to piece together, maybe a secret phase or a phone number? #WWDC21

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Moshe Isaacian | Adweek Rising โ€˜21

Live Text is amazing. Can already see it used for a nice ARG social campaign:

imagine leaving Easter eggs in photos for people to piece together, maybe a secret phase or a phone number? #WWDC21

My Notes:

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Thank you Julien

Read Thread
A thread on my fav comms strategy over the last 10 years. I'm doing a live webinar on how to write a comms strategy next week. You can sign up here; https://strategyfinishingschool.com/how-to-write-a-communication-strategy/
Created at BBH when I was there, Cole Haan wanted to communicate that there shoe didn't stop you from going home (sore feet). Comms Strategy was all around surround the 16th hour of being on your feet (media placements at night). https://www.youtube.com/watch?v=DP1ZSoAfIHo
Newcastle Beer/Droga5 was the working class no bullshit beer. Comms strategy was to parody all the over the top media placements of beers ads in the Superbowl. https://youtu.be/6nKkOjkKyf8
BBH/House Of Cards - FU 2016 was launching a new season. Comms strategy was to launch like a politician, announced new season during the political debates and created a campaign HQ https://www.youtube.com/watch?v=MJEqlLGb6K4

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Julian Cole
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People rarely share their struggles online, esp. in marriage. This thread is inspiring. ๐Ÿ‘๐Ÿฟ 1/4
2/4
3/4
4/4

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Samuel Otigba

๐Ÿ“Œ36-year-old Nelson Boateng has made history in Ghana for successfully putting up a house using plastic waste.

@Portia_TV3GH got up close to the inventor to understand what inspired him to undertake such a project.

#TV3GH

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๐Ÿ“Œ36-year-old Nelson Boateng has made history in Ghana for successfully putting up a house using plastic waste.

@Portia_TV3GH got up close to the inventor to understand what inspired him to undertake such a project.

#TV3GH

They donโ€™t make them like this anymore. One of my favourite ads.

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They donโ€™t make them like this anymore. One of my favourite ads.

You canโ€™t stay in Ghana and be Sad ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

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You canโ€™t stay in Ghana and be Sad ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

Read Thread
15 years ago this startup had 9 employees working for free. Today it's the 2nd most visited site in the world. There are a few strategies that seperate remarkable companies from the rest. Here are 9 insights from @YouTube's pitch deck that led to their $1.65B acquisition๐Ÿ‘‡
Tip #1: Make your vision actionable I love a grand vision, but if it can't be measured it can't be achieved. They want to be: โœ… The primary outlet of user-generated video โœ… Allow anyone to upload, share and browse this content Create a compelling and measurable vision.
Tip #2: Solve your own problems Steve Chen, the co-founder, took a video of a birthday party. They wanted to email the video to guests but the file was too large. That's when they thought of YouTube. Solving your own problem gives you unique insights. Focus there.
Tip #3: Good product > growth hack YouTube wasn't taking off. They posted on Craigslist saying if any attractive females posted videos to YouTube they would pay them money ๐Ÿ˜‚ That didn't work. What did work is when they created community features in their product.
Tip #4: Build where the market is growing Their current stats: โœ”๏ธ 5B videos views a day โœ”๏ธ 500m hours of video uploaded a minute โœ”๏ธ 2nd most visited site (after Google) In hindsight it's obvious that a video network would be huge. Find maturing markets and build there.
Tip #5: Don't focus on the competition Competition is rarely why companies fail. Now, YouTube is valued well over $160b. Vimeo is going public in Q2 at around a $6b valuation. And 80% of daily motion got acquired for $241m in 2015. Business isn't a zero sum game.
Tip #6: Focus on your core product YouTube after all of these years still has the same core functionality. They didn't get info photos or gifs. They didn't try to copy Instagram. Continue to perfect your core product and everything else will figure itself out.
Tip #7: Know your bread and butter Advertising is still their bread and butter In 2020 YouTube's ad revenue was $19.7b (I helped contribute to that). It took 10 years to launch YouTube premium and YouTube TV. And YouTube premium is basically just an ad blocker on their videos
Tip #8: Find your people YouTube is part of the "PayPal mafia". Steve originally came up with the idea, Chad was the designer, and Jawed is the guy from YouTubes first video "Me at the Zoo". They recruited people to work for free who believed in their vision.
Tip #9: Be patient YouTube was: Founded on 2/14/2005 Acquired on 10/9/2006 That's a year a half to a $1b acquisition. This is how people portray success, but it's rarely how it happens. Take your time, and don't measure your success next to someone else.
Thanks for reading. Follow @Adam_Ha_Yes for more. I'm going to be doing Mint next! RT greatly appreciated ๐Ÿ™
Takeaways #1 Make your vision actionable #2 Solve your own problems #3 Good product > growth hacking #4 Build where the market is growing #5 Don't focus on the competition #6 Focus on your core product #7 Know your bread and butter #8 Find your people #9 Be patient

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Adam Hayes
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Thread of some of our favourite performances from last nightโ€™s @3musicAwards!๐Ÿ”ฅ๐Ÿ”ฅ We canโ€™t stop talking about the music performances shot & directed by @Davidnicolsey ๐Ÿ”—: https://harmattanrain.com/harmattan-rain-boarding-pass-david-nicole-sey/
. @AmgMedikal - La Hustle w/. @CrissWaddle & @OgeeTheMc live at the @3musicAwards โœจ Full performance ๐Ÿ”—: https://youtu.be/ryfVw8Vpw4Q
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. @1RealJoeyB - Akobam / Cold w/. @OgeeTheMc live at the @3musicAwards โ„๏ธ Full performance ๐Ÿ”—: https://youtu.be/ryfVw8Vpw4Q
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. @YAWTOG_ - Sore live at the @3musicAwards ๐Ÿ† Full performance ๐Ÿ”—: https://youtu.be/V48-0gjHfLo
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. @KofiJamar - Ekorso w/. @YAWTOG_ & @ypeegh live at the @3musicAwards ๐Ÿฅถ Full performance ๐Ÿ”—: https://youtu.be/V48-0gjHfLo
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. @Gyakie_ - Forever live at the @3musicAwards ๐Ÿ’• Full performance ๐Ÿ”—: https://youtu.be/Ta4kR4W1EcI
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Osibisa Tribute w/. @mrdrewofficial, @KiDiMusic & @KofiJamar live at the @3musicAwards ๐Ÿ‘‘ Full performance ๐Ÿ”—: https://youtu.be/ZpWQBguoBuI
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. @KwekuFlick - Money live at the @3musicAwards ๐Ÿ’ฐ Full performance ๐Ÿ”—: https://youtu.be/FjEXfK8Qo-8
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rain.

The Menu Court: The #BurgerKing menu turned into a basketball court. Score from products and get them for free. Awesome stuff from Burger King Spain, @NBA2K21 and @weareDAVIDmad. #Marketing #Creativity

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The Menu Court: The #BurgerKing menu turned into a basketball court. Score from products and get them for free. Awesome stuff from Burger King Spain, @NBA2K21 and @weareDAVIDmad. #Marketing #Creativity

This new Coors Seltzer ad is literally a TikTok trend. Itโ€™s truly wild how big of an influence this app has on everything. I love this

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This new Coors Seltzer ad is literally a TikTok trend. Itโ€™s truly wild how big of an influence this app has on everything. I love this

Powerful PSA. Thinking about having a gun at home? Just donโ€™t.

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Powerful PSA. Thinking about having a gun at home? Just donโ€™t.

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Tesla๐Ÿ™Œ

I speak many languages but needed my bro @paulpogbaโ€™s help for some translations ๐ŸŒ๐Ÿ˜„#PopFizzAhh #Fortheloveofit @pepsiglobal #SecurethePackage !

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I speak many languages but needed my bro @paulpogbaโ€™s help for some translations ๐ŸŒ๐Ÿ˜„#PopFizzAhh #Fortheloveofit @pepsiglobal #SecurethePackage !

There’s been a lot said lately about our dear social media intern, Bruce. And now, Bruce would like to say a few words…

#SteadyAsSheGoes #BruceReynolds

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There’s been a lot said lately about our dear social media intern, Bruce. And now, Bruce would like to say a few words…

#SteadyAsSheGoes #BruceReynolds

Only 24% of chef positions in US are occupied by women.

Thatโ€™s why the BK Foundation launched a culinary scholarship program to bring more women to leadership positions in the industry.

Women belong in the kitchen if they want to work there. And hopefully in leadership roles.

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Only 24% of chef positions in US are occupied by women.

Thatโ€™s why the BK Foundation launched a culinary scholarship program to bring more women to leadership positions in the industry.

Women belong in the kitchen if they want to work there. And hopefully in leadership roles.

Important sidenote: You will not be allowed to enter the grounds if youโ€™re not staying overnight and dont have a day package. Youโ€™ll need to pre-purchase one or get it at the gate

For their contact details(numbers,email adresses + the full post etc ๐Ÿ‘‡๐Ÿพ
๏ฟผ
http://zubzz.com/blog/aquasafari

Let your core values guide your marketing.

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Let your core values guide your marketing.

Love this 2020 out of home/ print campaign from #BurgerKing Spain (by David Madrid). #Marketing #Advertising #Creativity

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Love this 2020 out of home/ print campaign from #BurgerKing Spain (by David Madrid). #Marketing #Advertising #Creativity

ใ‚ฆใ‚จใƒซใƒ“

@Koo_The_Boy Colin Charles was the Creative Director on this ad. He also worked on aot of iconic ads in Ghana. In this interview for Design Ndaba he shares his advertising philosophies. Creative folks should watch this.

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@Koo_The_Boy Colin Charles was the Creative Director on this ad. He also worked on aot of iconic ads in Ghana. In this interview for Design Ndaba he shares his advertising philosophies. Creative folks should watch this.

See if your art skills are all theyโ€™re quacked up to be by learning to draw the one and only Donald Duck!

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See if your art skills are all theyโ€™re quacked up to be by learning to draw the one and only Donald Duck!

Your ability to communicate an idea is just as important as the idea itself

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Matthew Kobach

Your ability to communicate an idea is just as important as the idea itself

Marketing is ongoing. Branding is ongoing.

– it’s a commitment –

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Gabriela Cardoza

Marketing is ongoing. Branding is ongoing.

– it’s a commitment –

Design for people interacting with brands. #branding #design

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Design for people interacting with brands. #branding #design

When you are copying your competitors, you end up fitting in instead of standing out.

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Daniel Murray

When you are copying your competitors, you end up fitting in instead of standing out.

Advertisement closer to you than ever .
BLACKGATE GROUP

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Advertisement closer to you than ever .
BLACKGATE GROUP

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