I’m super excited to share what we’ve been working on at Twitter… Fleets! (as in fleeting thoughts) 🚀📷
It’s a new way to join the conversation and express yourself with a visual canvas that only lasts 24 hours.
With Fleets we're introducing a new, visual space for you to share raw and unfiltered thoughts. @TwitterResearch uncovered insights that not everyone feels comfortable participating in the public conversation. Fleets is one of our solutions to this problem.
We have been researching, designing and prototyping several ways to tackle this over the last year. What we’re launching today is what resonated with us and people that have been using it so far in Brazil, India, Italy, Japan and South Korea.
With Fleets, everything you create is full-screen and immersive to unlock new ways to approach creative expression. We’re launching with a set of essential tools and will continue embracing Twitter’s raw and authentic culture with future Fleets updates. Stay tuned ⚡️🚀
Fleets was the result of lots of cross-functional collaboration with many teams across Twitter including Research, Design, Product, Product Marketing, Content Strategy, Data Science, QA, Engineering, Health, Legal and Comms. #OneTeam#LoveWhereYouWork
Launching products in a pandemic is a bit different but our digital launch war room isn't bad 🚀 🎉 #fleets
Some insights from our research team working on Fleets👇