1. Not talking to customers
2. Not working on copy
3. Being everything to everyone
4. “We’ve always done it this way”
5. Not making your customer the hero
6. Not testing and experimenting
1. Not talking to customers
2. Not working on copy
3. Being everything to everyone
4. “We’ve always done it this way”
5. Not making your customer the hero
6. Not testing and experimenting