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Subscription is now considered the most important revenue stream, ahead of advertising. Other revenue sources have become more important in the last 2 years. Data from our survey of 234 media leaders

Read this year’s report, authored by @nicnewman
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2021

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Subscription is now considered the most important revenue stream, ahead of advertising. Other revenue sources have become more important in the last 2 years. Data from our survey of 234 media leaders

Read this year’s report, authored by @nicnewman
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2021

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