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file this rebrand FIRMLY under โ€˜donโ€™t judge a book by its coverโ€™ at first glance, the new san francisco symphony identity feels kinda uncomfortable. like, who is this condensed serif font and why does it think it can get away with being so... so... chaotic?? ๐Ÿ‘€ but WAIT...
WHAT the whole design system is built to REACT to music and sound. responsive typography, but LITERALLY ๐Ÿคฏ it gets better...
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ready for the sexiest series of words youโ€™ll hear for a while? โ€˜sound-activated typographic instrumentโ€™ ๐Ÿฅต the studio behind the rebrand, COLLINS (they recently did that new โ€˜matchโ€™ logo), also developed an interactive web app that does THIS ๐Ÿ‘‡ go play: https://symphosizer.wearecollins.com/
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i donโ€™t know how to explain this, but the typography *feels* like music
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the way the static wordmark frames other visual elements is just DIVINE
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๐Ÿ˜๐Ÿ˜๐Ÿ˜ i love everything about this whole thing from top to bottom ๐Ÿ˜๐Ÿ˜๐Ÿ˜

My Notes:

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Jeeves ๐Ÿ‡ช๐Ÿ‡บ๐Ÿ‡ฒ๐Ÿ‡ฝ๐Ÿณ๏ธโ€๐ŸŒˆ

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