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I've helped probably 700 startups redo their websites. These 4 marketing patterns stood out to me 🧙‍♂️
See the images below. Notice how you're naturally drawn toward the call to action? Decades of (marketing) psychology have shown that our eyes follow the eyes of others.
I like seeing signup buttons that describe WHAT you get by signing up. For example: • Read for free • Create a meal plan The default generic phrases are uninspiring: • Get started • Try now Instead, remind people what's in it for them.
Sometimes I see marketers use a 2-part header pattern: Part 1: Exactly what their startup does Part 2: *How much better* they do it than everyone else This can outperform fluff like "Welcome to your new HQ" This isn't a rule—just an idea to test among many. Sample rewrites:
The sites below have been REWRITTEN to clearly state the benefit and *implication* of the benefit. Benefit: Email without typos (Green) Implication: So you don't lose clients (Purple) Benefit: Clear your inbox Implication: So you can go home early Try relating to real problems
I’ll share more strategies after I do another website batch review. Follow me for the next thread: @Julian

My Notes:

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Julian Shapiro

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