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3 years ago

Julian Cole

@juliancole
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A thread on my fav comms strategy over the last 10 years. I'm doing a live webinar on how to write a comms strategy next week. You can sign up here; https://strategyfinishingschool.com/how-to-write-a-communication-strategy/
Created at BBH when I was there, Cole Haan wanted to communicate that there shoe didn't stop you from going home (sore feet). Comms Strategy was all around surround the 16th hour of being on your feet (media placements at night). https://www.youtube.com/watch?v=DP1ZSoAfIHo
Newcastle Beer/Droga5 was the working class no bullshit beer. Comms strategy was to parody all the over the top media placements of beers ads in the Superbowl. https://youtu.be/6nKkOjkKyf8
BBH/House Of Cards - FU 2016 was launching a new season. Comms strategy was to launch like a politician, announced new season during the political debates and created a campaign HQ https://www.youtube.com/watch?v=MJEqlLGb6K4

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Julian Cole
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