You don't need a marketing degree to become a great marketer.
Here's everything you should know to start a marketing career:
We start with the marketing fundamentals by Philip Kotler (skip to 5:25)
He was one of the "founders" of textbook marketing and is a great storyteller.
https://www.youtube.com/watch?v=sR-qL7QdVZQ
Steve Jobs in one of the most underrated marketing speeches ever.
Everyone thinks marketing = ads. Steve explains how that's completely false and what it's all about.
https://www.youtube.com/watch?v=keCwRdbwNQY&t=6s
The power of a brand is huge. And, unfortunately, not all brands are created equal.
Seth Godin explains what it means to have a real brand.
https://www.youtube.com/watch?v=BPK_qzeH_yk
This is the infamous talk from Simon Sinek "Start with why"
It's a brilliant way to visualize how you should talk about your business and how to get raving fans instead of commodity-buyers.
https://www.youtube.com/watch?v=qp0HIF3SfI4
Marketers are just like teachers. They have to embrace making mistakes and they have to be highly intuned to their audience who are "in pain".
This is a great talk (aspiring) marketers can learn a lot from.
https://www.youtube.com/watch?v=WwTpfVQgkU0
Positioning is an important part of a marketer's job. You need to know who to target and how to position your product. That doesn't always involve (a low) price.
This is a nice (short) talk on that topic
https://www.youtube.com/watch?v=ugYeT3sxuQw
Finding out why people buy your product, what job needs to be done is a crucial part of being a marketer. Clayton Christensen has written the book on that. In this talk at Google, you'll learn a ton of interesting marketing angles.
https://www.youtube.com/watch?v=rHdS_4GsKmg
One of the great new ways to make money is bundling and unbundling.
Create the "light" version of what [insert fortune 500 business] does.
Create a better version of a small part of what [insert fortune 500 business] does.
Ben Thompson on (un)bundling:
https://www.youtube.com/watch?v=UUsoGDqjVsQ
Whether you're pitching clients or pitching customers, you need to find a great hook to get people to stay put and buy (your story).
Who other than Don Draper from Mad Men to teach us the ropes
https://www.youtube.com/watch?v=5y4b-DEkIps
As a marketer, you need to be creative. You need to be original. You need to avoid being a dime a dozen at all costs.
This is a great talk on how to improve your creativity.
https://www.youtube.com/watch?v=fxbCHn6gE3U
Dan Ariely is a genius writer and a genius economist. In this talk at Google, he shines the light on why irrationality is so important for marketers to understand.
https://www.youtube.com/watch?v=VZv--sm9XXU