tw-rl

file this rebrand FIRMLY under ‘don’t judge a book by its cover’ at first glance, the new san francisco symphony identity feels kinda uncomfortable. like, who is this condensed serif font and why does it think it can get away with being so... so... chaotic?? 👀 but WAIT...

WHAT the whole design system is built to REACT to music and sound. responsive typography, but LITERALLY 🤯 it gets better...

ready for the sexiest series of words you’ll hear for a while? ‘sound-activated typographic instrument’ 🥵 the studio behind the rebrand, COLLINS (they recently did that new ‘match’ logo), also developed an interactive web app that does THIS 👇 go play: https://symphosizer.wearecollins.com/

i don’t know how to explain this, but the typography *feels* like music

the way the static wordmark frames other visual elements is just DIVINE

😍😍😍 i love everything about this whole thing from top to bottom 😍😍😍