If you have something people really want, you shouldn't have to put a massive amount of effort into convincing folks to buy.
Yes, it will take some effort to position your product properly.
Yes, you might need to find the right distribution channels.
But ultimately, people should be coming to you on their own. It shouldn't feel like a grind.
Derek @sivers says:
"Don’t waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response. Instead of trying to create demand, you’re managing the huge demand."
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