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Traditional audience:
– follows a company
– one-way: you talk TO them
– built around a single product
– you hope they buy

New audience:
– follows a person
– two-way: you both talk & listen
– lasts across various products
– you ask them what they want

My Notes:

Select to add to your #gallery:
Luke Cannon 🐦

Traditional audience:
– follows a company
– one-way: you talk TO them
– built around a single product
– you hope they buy

New audience:
– follows a person
– two-way: you both talk & listen
– lasts across various products
– you ask them what they want

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