You may have seen us launch a new @loom today. Often when these things launch, the process is kept very opaque. Kept hidden behind a lot of slick visuals and aspirational words. We thought It might be fun to try and demystify the process a little. Thread -->
That's it! Obviously there's a ton more to share and we'll continue to do that over the coming weeks / months. I'm truly lucky to get to work with such a humble and talented team and we're looking forward to continuing to open up about our process and what we learn along the way.
One final thing to note is that aside from some motion design help from our friend @brentclouse this was executed 100% by the internal team here at @loom. We have a ton more to do, but for now hope you enjoy discovering the new Loom.