tw-rl

You may have seen us launch a new @loom today. Often when these things launch, the process is kept very opaque. Kept hidden behind a lot of slick visuals and aspirational words. We thought It might be fun to try and demystify the process a little. Thread -->

Here, Brand Strategist @BrooksChambers talks about the early stages of the project. Defining the brief, and the brand strategy work that helped frame our brand messaging and core creative idea. https://www.loom.com/share/c375d7dc7a8f45989222f9f1d1e03811

We designed a new logo! The entire team pitched in on that. I'm the one that has the privilege of showing some of that process here: https://www.loom.com/share/007d40257c9145798dcbfbba20033fd6

We really wanted authentic feeling photography and video. Stock images and footage wasn't going to cut it. So art direction wizard @timlampe designed a look and feel for those. https://www.loom.com/share/b2600fce5d5341c59e535b4500a24748

And our Producer Ali Paterson (not on Twitter) brought it all to life. During a pandemic! https://www.loom.com/share/e90d26247bf74ce5907ac769c3b24c61

Our rebrand project was purposefully separated from redesigning our marketing site. That became the first big expression of our new brand. @JudsonCollier gives a little insight into the process of designing the new http://loom.com https://www.loom.com/share/6cba654f52af407cacb2ca54b3a64af0

We also completely redesigned our product. @Twokie_ describes how we applied the new brand to all our product surfaces. https://www.loom.com/share/f65a87c2bf2748d78396f5c0bab0ef4d

Finally, here's @BrooksChambers again to talk about our Voice and Tone guidelines and the thinking and strategy behind them. https://www.loom.com/share/9459355372dd45019e675875d7f892b7

That's it! Obviously there's a ton more to share and we'll continue to do that over the coming weeks / months. I'm truly lucky to get to work with such a humble and talented team and we're looking forward to continuing to open up about our process and what we learn along the way.

One final thing to note is that aside from some motion design help from our friend @brentclouse this was executed 100% by the internal team here at @loom. We have a ton more to do, but for now hope you enjoy discovering the new Loom.

Shout out to EVERYONE on the team. Too many to mention but on design specifically @_brittlayton @thedezzie @BrooksChambers @timlampe @_jessicamcmanus @acacheung @kimw @tonypoor @nodeOne @JudsonCollier